Digital Channels Department
The unspoken heroes in the fight against fraud.
The role of digital channels in fraud.
In today’s world where mobile banking apps and online platforms are increasingly popular, financial institutions must focus on enhancing digital services while offering a smooth, user-friendly experience. The digital customer experience reflects your brand and values, and issues like slow performance, excessive security checks, or transaction problems can erode customer trust, potentially driving them towards competitors.
A key challenge lies in providing a consistent and secure experience across various digital channels. As financial institutions expand their digital footprint, from mobile applications to online banking sites, ensuring a uniform interface and user experience becomes more complex. Striking the right balance between ease of use and stringent security is crucial, particularly as cyber threats grow more sophisticated. Overly complex security can frustrate customers, while insufficient protection can expose both users and the institution to risks.
Adaptability and ongoing evolution are also essential. Consumer behaviors and expectations evolve with technological trends and design innovations. Regular updates and refinements to mobile and web interfaces are necessary to align with customer demands, without causing confusion or overcomplication. These updates must be seamless for users but require careful coordination with compliance and fraud teams to ensure customer and data security. Each update presents potential vulnerabilities for fraud, necessitating vigilant oversight.
How ThreatMark supports Digital Channel teams
Login Biometry Anomaly
The keystroke dynamics observed during the login process differ from the previously recorded ones in this client’s history. Such a variance could imply that the account is being accessed by a different user, possibly another legitimate user or someone with access to the credentials. Alternatively, it might signal a malicious scenario where an attacker has illicitly obtained the credentials and is attempting unauthorized access to the victim’s account.
Enhanced Customer Experience
Providing continuous authentication, ThreatMark improves customer experience by minimizing unnecessary interruptions. Offering a seamless and secure banking experience across both web and mobile platforms, financial institutions can remain ahead of evolving consumer behaviors with technological trends and design innovations.
40+ million online users protected.
ThreatMark’s Cyber Fraud Fusion Center stands at the forefront of fighting cyber threats, such as phishing and malware, with its expertise, tools, and intelligence.
Cyber Fraud Fusion Centre
Traditional fraud prevention tools are no longer enough.
Speak with a ThreatMark Fraud Fighter to find out more about our comprehensive approach to fraud disruption.